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Enabling Adoption of Improved Agronomic Practices with ICT-Based Farmer Advisory Services
The Malawi agricultural extension system is severely constrained and the existing extension network is grossly inadequate for effective information dissemination to farmers. The usefulness of Interactive Voice Response (IVR) technology to reach farmers with agronomic advisory was examined for two consecutive maize cropping seasons. This pilot work provides insight into the opportunities and pitfalls of employing IVR in agricultural technology dissemination.